Saturday, March 16, 2013

Misleading Advertising

I guess we are all used to seeing misleading advertising from the commercial sector, but see some evidence below from the educational sector. This is from last year sometime - an ad poster on a bus. It took me a while to get organized to post it. BCIT is a local technical college. The statistic is probably true, but if you read it carefully, you will see that it does not mean that 96% of graduates start working in their field of study within six months of graduation, as I expect they want you to read it. 

I am sure that the faculty at BCIT are as dismayed by this as the rest of us. Some administrator or public relations person thought it was clever. 



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